Advertising 101

Most Common Types of Advertising

1. Consumer.  Advertising of products or services sold to the general public.
2. Business-to-Business.  When you advertise products or services sold by one business to another. Also known and referred to as trade or industrial advertising.
3. Direct Response.  Advertising that seeks to get the reader to take an action.  Examples: fill out an order form, call a sales representative or clip and use a coupon.
   

Differentiate your product's or service's features from its benefits.  Features are valuable and can undoubtedly augment your product, but the benefits are ultimately what motivate people to make a purchase.  Be sure to convey how your product's or service's benefits pertain to least one basic human need.  Success, safety, good health/appearance, financial security and saving time, are some examples of the needs all people have.

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Come up with a slogan.  The purpose of a slogan is to attract your target customer's attention. Be dramatic, compelling and convincing enough with a few words or a short sentence to get their attention and peak their interest.  Then spread it around and get it out in front of as many people as possible.