Memorial Day is less than a week away, but it’s not too late for you to order branded outdoor promo items for your event. Farfromboring Promotions carries thousands of summertime products that can be produced in 24 hours and shipped to you in time for Memorial Day.

When it comes to informing your customers about your new products and services consider custom promotional products that complement a specific season. Since its summertime, choose from product categories like: logo beach towels, branded sunglasses and sunglass clips, logo can coolers, imprinted collapsible flyers, custom water bottles and energy drinks and 4 color process labeled sunscreen bottles.

Custom Non-Woven Kooler Bag

                                                                                                         Personal Mister

                                                                            Custom printed toggle sunblock with carabiner

Farfromboring Promotions also carries custom imprinted outdoor tents, banners and coolers. Reward employees with summertime incentives or keep your business in front of your customers with custom promotions that make an impact.

                                                                                 Choose from a Variety of Outdoor Tents

Call (866) 751-PROMO to get a head start on your summertime promotions.

Summer is fast approaching and so is the need to outdo last year’s company picnic. Food, drinks, entertainment, speeches, relaxing location – all this and more goes into planning the perfect company retreat.

Consider all the unique promotional items that can make your corporate outing that much more eventful. From fleece blankets, collapsible flyers, BBQ grill sets, sports bottles and compressed T-Shirts to beach balls in a bottle, wine chillers, footballs, water guns and embroidered caps, think of doing something different to capture your employee’s attention.

Corporate outings and picnics are great venues to commemorate milestones and achievements. Recognize stellar employees and top performing sales reps with glass awards, acrylic awards or plaques. Or how about these four useful – and very popular – promotional items built for the outdoors:

New! Flexi-Bottle Chiller

This versatile bottle chiller is a great addition to any picnic or barbecue. Now you don’t have to worry how you’re going to keep your white wine chilled.

• Freezable PVC bottle holder with special cold-holding pockets
• Keeps wine bottles chilled for hours
• Features a snap-close handle
• Size: 14″ tall with 4″ bottom dia.
• Imprint area on front or back
• Up to four imprint colors allowed
• Colors: Blue, clear, Lime, Green, Red

Min order QTY is 100 pcs. Priced as low as $3.49 each.

New! Non-Woven BBQ Set

• Non-woven fabric holds stainless steel tongs, spatula and fork
• Zippered closure
• Tools feature heat-resistant grips
• Size: 16” x 5-1/4”H
• Optional imprint method: 4-color process

Priced as low as $13.95 each. Min order QTY is 25 pcs.

Ball in a Bottle Combo

• Combines a Multi-Color Beach Ball with the Big Squeeze Sport Bottle
• Multi-color beach ball and your choice of translucent red, blue or clear 24 oz. BPA-free bottle with push/pull cap and twist-off lid
• Price includes a 1-color/1-position imprint on each item of the combo
• Bottle Colors (all come with multi-colored beach ball: clear, blue, green or red.
• Size: 10-1/2″ dia. beach ball; 8-5/8″ tall water bottle with 2-13/16″ bottom dia.
• Imprint ball or bottle or both.

Priced as low as $2.98 each.

Collapsible Flyer

Wake up the party with this collapsible flyer made from 210d nylon. Price includes a one-color imprint on the flyer or carry pouch. 10” flyer folds into a 3” carrying pouch. Available in assorted colors.

Priced as low as $1.49 each. Min order QTY is 200 pcs.

For tons of other BBQ and Picnic Promos call (866) 751-PROMO.

Despite what you may think, prospects don’t care how long you’ve been in business. When you say you can provide intimate service no one cares. It’s all just talk. And if this is the way you go about attracting potential customers you are going about it all the wrong way.

Confused? Let me explain.

Have you ever wondered why you never see the kind of return on investment you would expect from a trade show? It’s not because you didn’t have a beautiful rent-a-model promoting your gadgets. It’s not because your marketing materials weren’t flashy enough. It’s not because you did a horrible job as a carnival barker.

The reason trade shows never pan out for you is because you don’t know how to attract the right prospects. Not everyone who walks by your booth – or visits your web site – will buy from you. Even though that’s life, don’t make it harder for yourself to achieve the kind of business success you’ve always imagined.

Instead of doing the same thing as your competitors, focus on creating a blueprint with a backbone.

Here are 4 Steps to Help Your Business Attract More Prospects:

1. Think FUD. FUD stands for: Fear, uncertainty and doubt. Think long and hard about your ideal prospect’s frustrations, fears, concerns and the everyday problems they have to overcome. If you can help solve one or more of their issues tell them you can outright.

2. Human Psychology. If you study behavioral psychology you’ll know what two things motivate people more than anything else. If you can create curiosity or appeal to a prospect’s self-interest you have a fighting chance. All your communications should be centered on one or the other (or potentially both).

3. Why you? Why should someone bother doing business with you? If your answer has nothing to do with results and how you can achieve them stop what you are doing. People care about measurable results, track records and solving problems. Everything else is just filler and fluff.

4. Don’t Give An Excuse to Say No. Position yourself as an expert in your field by becoming a guest speaker, offering a free white paper, contributing as a columnist, writing a blog, create an eNewsletter, etc.). Offering useful information that solves core problems your prospects face is the best way to build a profitable pipeline. How so? In exchange for a valuable report you get the prospect’s e-mail. Follow up with a branded promotional item that states an interesting fact or states how to solve a specific problem.

So the next time you meet someone in the elevator (or better yet, at a trade show) make sure you talk about solutions and not how many years you’ve been in business.

Got that fancy brochure? Check.

Got that fancy web site? Check.

Got a team of cold-calling machines? Check.

Got a booked trade show circuit? Check.

When it comes to filling your pipeline with quality leads you need more than a colorful tri-fold brochure and a custom web site. People only care about solutions to their problems, facts and numbers. Everything else is not important in the prospect’s eyes.

Did I just say prospect? I meant to say suspect. Lead generation is a calculated process designed to weed out the window shoppers and tire kickers. It takes time and effort to attract prospects and transform them into customers – and eventually clients.

The most effective way to do this is to position yourself as an expert in your field. Follow these three steps and you’ll be on your way to building a quality pipeline.

1. Demonstrate your Expertise. If you know your prospects fears, concerns, doubts and related industry regulations you’ll have the upper hand over the competition. By addressing your prospect’s most important (and sensitive) business problems you can position yourself as a go-to resource for information and solutions. But how do you become an expert?

2. Be Informed. If you are thinking about being a consultant, speaker or writer you are on the right track. No one starts off like Tony Robbins, though. You must ask questions, invest time reading and researching and follow through with finger to keyboard. The more people you inform the more people will follow you. It’s only a matter of time until they reach out and ask for help.

3. Become a Self-Taught Guru. Don’t get frustrated if you can’t write a couple of business books in a month. You don’t need to be a modern day Wordsworth to start writing a couple of how-to articles. From there, you must turn those articles into public speeches at seminars. This is how you build instant credibility within your niche. Don’t forget to host a drawing so you can collect business cards. Within two weeks of the seminar follow-up. Not with an email, but with a unique promotional item. Make sure the promo you choose does two things: First, it is industry-specific (sales people like calculator-business card holders, for example). Second, if at all possible, laser engrave the person’s name on it. People never throw away objects that adorn their name (and they never forget who sent it either).

Imagine a prospect you would really like to court. This person can work at a small company down the street or for a large multi-national. It doesn’t really matter. Now imagine this person opening their inbox as they sit at their desk with a cup of Joe. Surprise, surprise. Ten new messages pop up – and yours is one of them.

Starting at the most recent, with middle finger poised to strike the delete key, your target prospect gives each subject line a quick glance before a decision is made: to delete or not delete.

From the prospect’s perspective, there is no recourse, no penalty involved for striking dead an email not worthy of attention. And considering most people operate on very short attention spans, most e-mail marketing messages don’t stand a fighting chance.

So how does a marketer avoid the delete key? So glad you asked. Here are some valuable pointers that are sure to help your emails get opened and read.

• Make a Personal Connection. Want higher email response rates? Of course you do. So take a little time to make a personal connection. Did your prospect’s Alma mater win a big game the previous night? If so, mention it. Bottom line: If you know something about the individual it can only work in your favor to include it.

• Don’t Be Fake. Mislead your prospects and you’ll be on the receiving end of useless leads, if any at all. People don’t like to be fooled, especially if someone is taking the time to read your message. Also, it is important to allow subscribers a way out. By providing the ability to opt-out from your newsletter you give people exactly what they want: options.

• Bold Call to Action. Apply the K.I.S.S. methodology here and you’ll win more often than not. You can lose a prospect in milliseconds if they can’t find a URL or reply button.

• Subject Line Jail. Your email won’t get opened if the subject line doesn’t evoke curiosity or appeal to self-interest. Be careful with your presentation. Describe the offer or the reason to click thru. And please don’t use gimmicks. Oh yeah, one more thing: people are more likely to open email from a person, so include your name.

• Boost Response With Branded Promos. Imagine the facial expression of a prospect you have been trying to reach (say four times) with little progress. Get a response by mailing a useful business gift like a desk accessory. Why send a business gift? It is the easiest way to engage the rule of reciprocity. Next time you call or email guess who will get through now? Not your competition.

• Hello Mr. Landing Page. Who cares about web site traffic is it doesn’t convert at a respectable rate? No one. In order to add value to your embedded links you must send prospects to a dedicated landing page that expands on your email message. The one very large variable that can make or break your campaign? The offer. Example: Mr. Smith is allergic to dairy, so he’s probably not going to cash in on your BOGO ice cream cone offer. Make sure people need or want what you are selling before you approach them.

• Don’t Overstay Your Welcome. You’ll get blacklisted in a hurry if you jam e-mail messages down your prospect’s throat, so be considerate of their time. In no time you’ll have a dirty list. And that’s laundry no one wants to clean up.

Is Content King?

Copywriters and successful marketers all agree content is king. But there is a fine line between writing enough to inform and writing just enough to inform. Targeted e-mails work really well when they are short and make a compelling call to action. Think about it like this: When you are exchanging e-mails with your customers do they write long-winded messages or are they brief, one-liners?