When it comes to informing your customers about your new products and services consider custom promotional products that complement a specific season. Since its summertime, choose from product categories like: logo beach towels, branded sunglasses and sunglass clips, logo can coolers, imprinted collapsible flyers, custom water bottles and energy drinks and 4 color process labeled sunscreen bottles.

Custom Non-Woven Kooler Bag

                                                                                                         Personal Mister

                                                                            Custom printed toggle sunblock with carabiner

Farfromboring Promotions also carries custom imprinted outdoor tents, banners and coolers. Reward employees with summertime incentives or keep your business in front of your customers with custom promotions that make an impact.

                                                                                 Choose from a Variety of Outdoor Tents

Call (866) 751-PROMO to get a head start on your summertime promotions.

Consider all the unique promotional items that can make your corporate outing that much more eventful. From fleece blankets, collapsible flyers, BBQ grill sets, sports bottles and compressed T-Shirts to beach balls in a bottle, wine chillers, footballs, water guns and embroidered caps, think of doing something different to capture your employee’s attention.

Corporate outings and picnics are great venues to commemorate milestones and achievements. Recognize stellar employees and top performing sales reps with glass awards, acrylic awards or plaques. Or how about these four useful – and very popular – promotional items built for the outdoors:

New! Flexi-Bottle Chiller

This versatile bottle chiller is a great addition to any picnic or barbecue. Now you don’t have to worry how you’re going to keep your white wine chilled.

• Freezable PVC bottle holder with special cold-holding pockets
• Keeps wine bottles chilled for hours
• Features a snap-close handle
• Size: 14″ tall with 4″ bottom dia.
• Imprint area on front or back
• Up to four imprint colors allowed
• Colors: Blue, clear, Lime, Green, Red

Min order QTY is 100 pcs. Priced as low as $3.49 each.

New! Non-Woven BBQ Set

• Non-woven fabric holds stainless steel tongs, spatula and fork
• Zippered closure
• Tools feature heat-resistant grips
• Size: 16” x 5-1/4”H
• Optional imprint method: 4-color process

Priced as low as $13.95 each. Min order QTY is 25 pcs.

Ball in a Bottle Combo

• Combines a Multi-Color Beach Ball with the Big Squeeze Sport Bottle
• Multi-color beach ball and your choice of translucent red, blue or clear 24 oz. BPA-free bottle with push/pull cap and twist-off lid
• Price includes a 1-color/1-position imprint on each item of the combo
• Bottle Colors (all come with multi-colored beach ball: clear, blue, green or red.
• Size: 10-1/2″ dia. beach ball; 8-5/8″ tall water bottle with 2-13/16″ bottom dia.
• Imprint ball or bottle or both.

Priced as low as $2.98 each.

Collapsible Flyer

Wake up the party with this collapsible flyer made from 210d nylon. Price includes a one-color imprint on the flyer or carry pouch. 10” flyer folds into a 3” carrying pouch. Available in assorted colors.

Priced as low as $1.49 each. Min order QTY is 200 pcs.

For tons of other BBQ and Picnic Promos call (866) 751-PROMO.

Confused? Let me explain.

Have you ever wondered why you never see the kind of return on investment you would expect from a trade show? It’s not because you didn’t have a beautiful rent-a-model promoting your gadgets. It’s not because your marketing materials weren’t flashy enough. It’s not because you did a horrible job as a carnival barker.

The reason trade shows never pan out for you is because you don’t know how to attract the right prospects. Not everyone who walks by your booth – or visits your web site – will buy from you. Even though that’s life, don’t make it harder for yourself to achieve the kind of business success you’ve always imagined.

Instead of doing the same thing as your competitors, focus on creating a blueprint with a backbone.

Here are 4 Steps to Help Your Business Attract More Prospects:

1. Think FUD. FUD stands for: Fear, uncertainty and doubt. Think long and hard about your ideal prospect’s frustrations, fears, concerns and the everyday problems they have to overcome. If you can help solve one or more of their issues tell them you can outright.

2. Human Psychology. If you study behavioral psychology you’ll know what two things motivate people more than anything else. If you can create curiosity or appeal to a prospect’s self-interest you have a fighting chance. All your communications should be centered on one or the other (or potentially both).

3. Why you? Why should someone bother doing business with you? If your answer has nothing to do with results and how you can achieve them stop what you are doing. People care about measurable results, track records and solving problems. Everything else is just filler and fluff.

4. Don’t Give An Excuse to Say No. Position yourself as an expert in your field by becoming a guest speaker, offering a free white paper, contributing as a columnist, writing a blog, create an eNewsletter, etc.). Offering useful information that solves core problems your prospects face is the best way to build a profitable pipeline. How so? In exchange for a valuable report you get the prospect’s e-mail. Follow up with a branded promotional item that states an interesting fact or states how to solve a specific problem.

So the next time you meet someone in the elevator (or better yet, at a trade show) make sure you talk about solutions and not how many years you’ve been in business.

Got that fancy web site? Check.

Got a team of cold-calling machines? Check.

Got a booked trade show circuit? Check.

When it comes to filling your pipeline with quality leads you need more than a colorful tri-fold brochure and a custom web site. People only care about solutions to their problems, facts and numbers. Everything else is not important in the prospect’s eyes.

Did I just say prospect? I meant to say suspect. Lead generation is a calculated process designed to weed out the window shoppers and tire kickers. It takes time and effort to attract prospects and transform them into customers – and eventually clients.

The most effective way to do this is to position yourself as an expert in your field. Follow these three steps and you’ll be on your way to building a quality pipeline.

1. Demonstrate your Expertise. If you know your prospects fears, concerns, doubts and related industry regulations you’ll have the upper hand over the competition. By addressing your prospect’s most important (and sensitive) business problems you can position yourself as a go-to resource for information and solutions. But how do you become an expert?

2. Be Informed. If you are thinking about being a consultant, speaker or writer you are on the right track. No one starts off like Tony Robbins, though. You must ask questions, invest time reading and researching and follow through with finger to keyboard. The more people you inform the more people will follow you. It’s only a matter of time until they reach out and ask for help.

3. Become a Self-Taught Guru. Don’t get frustrated if you can’t write a couple of business books in a month. You don’t need to be a modern day Wordsworth to start writing a couple of how-to articles. From there, you must turn those articles into public speeches at seminars. This is how you build instant credibility within your niche. Don’t forget to host a drawing so you can collect business cards. Within two weeks of the seminar follow-up. Not with an email, but with a unique promotional item. Make sure the promo you choose does two things: First, it is industry-specific (sales people like calculator-business card holders, for example). Second, if at all possible, laser engrave the person’s name on it. People never throw away objects that adorn their name (and they never forget who sent it either).

Starting at the most recent, with middle finger poised to strike the delete key, your target prospect gives each subject line a quick glance before a decision is made: to delete or not delete.

From the prospect’s perspective, there is no recourse, no penalty involved for striking dead an email not worthy of attention. And considering most people operate on very short attention spans, most e-mail marketing messages don’t stand a fighting chance.

So how does a marketer avoid the delete key? So glad you asked. Here are some valuable pointers that are sure to help your emails get opened and read.

• Make a Personal Connection. Want higher email response rates? Of course you do. So take a little time to make a personal connection. Did your prospect’s Alma mater win a big game the previous night? If so, mention it. Bottom line: If you know something about the individual it can only work in your favor to include it.

• Don’t Be Fake. Mislead your prospects and you’ll be on the receiving end of useless leads, if any at all. People don’t like to be fooled, especially if someone is taking the time to read your message. Also, it is important to allow subscribers a way out. By providing the ability to opt-out from your newsletter you give people exactly what they want: options.

• Bold Call to Action. Apply the K.I.S.S. methodology here and you’ll win more often than not. You can lose a prospect in milliseconds if they can’t find a URL or reply button.

• Subject Line Jail. Your email won’t get opened if the subject line doesn’t evoke curiosity or appeal to self-interest. Be careful with your presentation. Describe the offer or the reason to click thru. And please don’t use gimmicks. Oh yeah, one more thing: people are more likely to open email from a person, so include your name.

• Boost Response With Branded Promos. Imagine the facial expression of a prospect you have been trying to reach (say four times) with little progress. Get a response by mailing a useful business gift like a desk accessory. Why send a business gift? It is the easiest way to engage the rule of reciprocity. Next time you call or email guess who will get through now? Not your competition.

• Hello Mr. Landing Page. Who cares about web site traffic is it doesn’t convert at a respectable rate? No one. In order to add value to your embedded links you must send prospects to a dedicated landing page that expands on your email message. The one very large variable that can make or break your campaign? The offer. Example: Mr. Smith is allergic to dairy, so he’s probably not going to cash in on your BOGO ice cream cone offer. Make sure people need or want what you are selling before you approach them.

• Don’t Overstay Your Welcome. You’ll get blacklisted in a hurry if you jam e-mail messages down your prospect’s throat, so be considerate of their time. In no time you’ll have a dirty list. And that’s laundry no one wants to clean up.

Is Content King?

Copywriters and successful marketers all agree content is king. But there is a fine line between writing enough to inform and writing just enough to inform. Targeted e-mails work really well when they are short and make a compelling call to action. Think about it like this: When you are exchanging e-mails with your customers do they write long-winded messages or are they brief, one-liners?

Consumer product strategists in the health and fitness, social networking, media, navigation, commerce, software and gaming and apparel channels are salivating over the opportunity wearable devices will bring.

Today, companies like Nike (Nike+Fuelband) and addidas (adizero F50) have already brought products to the health and fitness market. Gadgets embedded with sensors and data display technology will become more mainstream in the coming years. In order to stay ahead of the curve, it is imperative to know what’s happening right now with the “big five” platforms – Google, Apple, Amazon, Facebook and Microsoft – and the developer communities that are fueled by the “next big thing”.

The Looking Glass

Competition only leads to deeper experimentation. Expect to see prototype’s like Google’s Project Glass feeding the wire’s insatiable appetite for all-things-Google in the coming months. The military, of course, is interested in technology that enhances a soldier’s awareness on the battlefield (an order for a prototype of dual-focus contact lenses with data display has been awarded to Innovega). Nokia has even filed a patent for what some call the “ultimate wearable” – a vibrating tattoo that could summon your attention when your best friend texts you.

In order to get the masses interested in wearable devices each of the “big 5” need to collaborate and feed the movement. Facebook has access to 800 million people’s information (like facial recognition, important for helping someone remember a name). Apple is the ultimate brand and marketer (I can picture the new end cap and in-store signage at Apple stores around the country right now: wearable accessories like the Lark sleep sensor). Google let’s developers do what they do best: extract the most from an open Android platform. Amazon is putting the big box stores out of business with more than 100 million products and buyers coming together. And Microsoft knows a thing or two about depth sensors.

Another player, WIMM Labs, is selling what it calls “the most capable wearable device” for $199.00. The WIMM One is a wrist-based companion that pairs with your smartphone. In essence, it’s a fully-connected WiFi enabled computer with a variety of Android-based Micro Apps that stores all your critical information so you can access it anywhere. Amazon sells it.

The demand for information immediacy and faster, more relevant digital experiences will foster a new market. New markets bring new opportunities, especially in the world of branding. Imagine an affordable wearable device with your logo. It’s not that far off into the future.

Industries like construction, manufacturing, automotive, education, travel and hospitality drive the multi-tool category. All the added features that come with multi-tools outweigh one-dimensional products like key tags, for instance. Why put your logo on a standard key tag when you can giveaway something with inherent value? Before you purchase any logo promotional product ask yourself these questions:

• Will this item enhance or damage my company image?
• Is this a product I would want to receive?
• What is the expected shelf life?
• Will my target audience appreciate this business gift?
• How useful is it on a scale from 1-10?
• Can I promote it as a gift-with-purchase to spur interest in unwanted or old inventory?
• Can I use a multi-tool to generate referrals?
• Can I use it to get past a gatekeeper?
• Can it influence a decision-maker?
• Will a specific multi-tool make my staff’s job easier or faster?

Chances are a branded multi-tool can help you market your company in a favorable light, while offering you a measurable return on investment. Nothing is worse than pinching pennies only to learn the money you tried saving actually cost you more in the end. Spend a little more; get a little more.

Take a look at these multi-tools and imagine if any of them can complement your corporate branding program:

Safety Whistle LED Key Ring Light

This multi-tool sports a lightweight, aluminum base with built-in safety whistle and decorative compass. This multi-tool is a great addition for colleges who giveaway welcome packets. Comes with a silver chain and split-ring. Twist-action light switch (batteries included; replaceable button cell). Price includes a 1-color/1-location pad imprint. Multi colors available. Optional laser engraving available. Available in black, blue and red. Priced as low as $2.11 each.

Directional LED Multi-Tool

This multi-tool does it all. Features a stainless steel 10-piece pocket knife, bottle opener, Phillips screwdriver, flat head screwdriver, saw, fish knife, scissors, corkscrew, awl and nail file. Includes a compass and white LED light. Push on/off LED light. Includes 1 CR1220 3V battery (replaceable). Pad print or laser engraving available. Priced as low as $6.69 each.

Reversible Lighted Screwdriver

Sports a handy 3-in-1 design: durable metal flashlight with LED bulbs; center shaft with reversible blade; wrist strap. Size: 5.75”L x 1.00”W. Min order QTY is 50 pcs. Priced as low as $13.70 each.

Flashlight Multi-tool

13 function flashlight/multi-tool includes flashlight and red signal flasher, knife, file, saw, scissors, Phillips head screwdriver, fish hook remover, fish scaler, blade screwdriver, medium blade screw driver, can and bottle opener, 6mm and 7mm wrenches. 5 L.E.D flashlight includes three AAA batteries. Size: 5”H x 1.75”L. Materials: ABS plastic. Priced as low as $9.98 each.

Farfromboring Promotions carries a wide range of promotional multi-tools and tool kits ranging from under a dollar to more than twenty dollars. Don’t see anything you like? Can’t find it on our web site? Call (866) 751-PROMO for personal assistance.

Multi-purpose promo items that are unique have the ability to increase traffic to your trade show booth; present your brand image in a favorable light; are kept longer than items that bear no or little utility; create dozens of impressions on a weekly basis; are used to generate referrals and can be offered as a gift-with-purchase.

We think you’ll agree these multi-purpose water bottles are great for injecting a little fun into your next promotion.

Stress Ball Water Bottle

A multi-purpose promotional item like this water bottle/stress reliever combo can enhance any corporate branding program. The water bottle holds up to 30 fl. oz. and features a removable cap for easy cleaning. Available in three colors (white, blue, red) and your choice of 19 stress relievers. Priced attractively. Under $4.00 each.

New! Water Bottle/Pedometer Combo

What a great branded promo item for health and fitness organizations, sports teams, medical and rehab facilities and charity walk-a-thons. A 24 oz. polyclear bottle featuring a push/pull cap and twist off lid is paired with a pedometer. Pedometer counts steps taken; resets to zero and includes belt clip. Bottle is American Made. Both items are available to imprint. Priced as low as $4.99 each.

New! Filter Water Bottle

Available in black, blue, green and red, this 22 oz. Tritan co-polyester water bottle (BPA-free) is made with NASA technology. The bottle relies on a revolutionary filter system that removes parasites and reduces bacteria. The filter attached to screw-on, flip-and-flow lid. Filter is good for up to 120 fills (filter replacements available). Size: 8.5”H x 3” dia at bottom. Priced as low as $10.98 each.

Hydrator Bottle

24 oz. BPA-free plastic bottle features a flip and flow lid with straw. What makes it unique and desirable is the ability to keep your beverages ice cold thanks to a patented freezer stick that attached to lid. Available in translucent blue, red or smoke. Size: 9” tall with 3” bottom diameter. Add your 4-color process artwork for an eye-popping retail look. Priced as low as $5.98 each.

As our moniker suggests, Farfromboring Promotions offers a wide variety of branded promotional items designed to get you noticed. Call (866) 751-PROMO for more unique promotional items.

When it comes to branding with coupons the idea is to keep your offer as visible as possible. Adding your coupon to a magnet or part of a postcard in a direct mail piece are two proven winners. You don’t have to re-invent the wheel when it comes to marketing your coupons and offers, but that doesn’t mean you shouldn’t make it fun or be creative.

By personalizing the medium with your custom artwork it will help your business capture more attention versus a bland presentation. Getting coupons into the decision makers of the household should be top priority for your business.

Corner Coupon Oval Magnet – 6×6 Round Corners (30 mil.)

Personalize the center pouch with your company logo or message. The four corners tear off, so think about all the coupon opportunities you have. Great for schools, restaurants, dry cleaners, retail outlets, convenience stores and any business looking to drive sales with incentive-based marketing. Center oval punch out is 5.5 x 3.875. Magnet is Made in USA. Price includes full-color on one side. Allow 8 working days. Min QTY is 250 pcs. Priced as low as 0.48 ea.

Plastic Door Hanger – 3×8 UV-coated with 4 tear off coupons

This rectangle shape door hanger is ideal for capturing new customers and rewarding current clients. Promote any product, service or company in a creative way with this plastic door hanger.

If you need to drum up business put someone in the office buildings and neighborhoods near your home or work and leave this plastic door hanger behind. Just make sure the offer is irresistible. Buy One, Get One Free usually works. Made in USA. Pricing includes printing in full color on one or both sides. Priced as low as 0.26 each.

Magna-Peel Postcard with 3 Perforated Coupons and Magnet

Wake up your direct mail campaign and increase your control rate with these laminated postcards. Features a 3.5×4 magnet glued to the surface of the card (it has space for 3 perforated coupons). Product size: 10.5” x 5.5”. Made in USA.

Note: Pricing includes printing in full-color on both sides of postcard and front side of magnet, addressing and adherence of magnet. Price includes processing of one mailing list. Additional lists will incur additional processing fees. Postage is extra. Postcards are not automation compatible mail.

Coupon Cutter

This affordable coupon cutter is a great promotion for grocery chains and newspapers looking to increase subscriptions (we can help you make a custom coupon kit). Increase loyalty with these coupon cutters. Priced as low as 0.75 each. Comes in green, blue, red and white.

To order call (866) 751-PROMO or email your inquiry to sales@farfromboring.com.

Respondents of numerous non-biased, third party studies indicate useful promotional products create a higher recall for brands of all sizes. This is good news for small business owners working with a tight marketing budget.

While pens, tee shirts, bags, drinkware and calendars continue to outshine other categories it is important to consider your target demographic. For instance, what would a 16-year-old high school student think about a monthly planner? If you sell products to teenagers, for example, your ROI will increase if you brand in a cool and hip way (think digital reward cards, custom apparel, iPhone docking stations, etc.). It makes sense to spend a little more in order to uphold your brand image and retain a customer for life. Send a branded promotional item that bears no value to the end user and you can risk damaging your image.

None of these new promo items will damage your brand identity. Depending on what industry you compete in, one of them may be a perfect fit.

6-Can Flexi Chiller

This freezable PVC can cooler contains special cold-holding pockets and a zippered closure. Keeps your contents chilled for hours. Great for tailgating, sporting events, camping, outdoor events, family reunions, company picnics, a day on the boat – you name it. Available in blue, clear, lime, green and red. Size: 7-3/4”W x 6”H x 5”D. Imprint: 1 color silk screen only on front pocket. Priced as low as $5.49 each.

16 oz. Gel Chilled Tumbler

This double-wall acrylic tumbler features freezable gel encased between its walls. BPA-free. Screw on top with polypro straw features molded gasket (won’t fall out when top is screwed on). Keeps your beverages cold for hours. Colors: clear, trans. Blue, trans lime, trans orange and trans. Red. Size: 5-3/8” tall with 2-5/8” dia bottom (9” straw). Wraparound imprint available. Priced as low as $6.95 each.

Snack & Dip

Freezable containers snaps securely in lid and is removable. Freezable gel in lid keeps dip or dressing and snacks chilled on the go. BPA-free polypropylene plastic. Meets FDA requirements. Hand wash only. Great item for Nurses Week or Teacher Appreciation Week. Available in blue (as shown). Priced as low as $4.88 each.

Stylish Docking Station

This stylish docking station is the ultimate desktop promotional accessory for smart phone users. Ideal for handsfree conferencing, viewing videos or use for docking. Features a hi-tech micro-suction technology to grip your phone at any angle. It’s easily cleaned and will not leave any residue behind. Use with iPhone, iPod and other smart phones with a smooth flat hard surface. Holds phones horizontally or vertically. Priced as low as $14.99 each.

Can’t find what you are looking for? Call us at (866) 751-PROMO right now. We’ll find exactly what you are looking for even if you can’t find it on our Web site.